The Fashion Trust is a British Fashion Council initiative founded in February 2011 with the stated aim of promoting ‘the art and business of fashion’. The foundation offers business support to British based designers through financial grants, mentoring and a graduate traineeship programme.
In 2016, The BFC Fashion Trust, which is co-chaired by Tania Fares and Sian Westerman, has awarded grants totalling £350,000 to twelve recipients. Bell Pottinger will mentor a selection of these beneficiaries and provide valuable advice on strategic brand positioning and digital marketing.
Tania Fares, co-chair of The BFC Fashion Trust said: “Since the inception of the BFC Fashion Trust we have seen designers go on to achieve great success and growth. We are very excited to be working with Bell Pottinger on this initiative and look forward to mentoring more British talent in 2017.”
Bell Pottinger is kicking off the initiative in January supporting two brands; womenswear brand Eudon Choi who won the LYCRA®Style Emerging Talent Award at the WGSN Global Fashion Awards in New York in 2011, and Mother of Pearl, the winner of the Walpole Emerging British Luxury Talent prize. Bell Pottinger will support one designer per quarter, as they elevate the profile, e-commerce and online presence of each brand through strategic media relations, social campaigns and collaborations with influencers and ambassadors.
Caroline Rush CBE, Chief Executive, British Fashion Council commented: “We’re delighted to be able to offer the Fashion Trust recipients the expertise and guidance of the Bell Pottinger team on brand positioning and digital marketing. Communications define and play a fundamental role in every brand’s identity and strategy and being able to receive the expertise of professionals such as Bell Pottinger is a fantastic opportunity and privilege for our designers.”
Karlina Nathan, Bell Pottinger Head of Luxury, said: “New talent is the lifeblood of British fashion, and as a consultancy, we are passionate about working with talented young people to unlock their potential. We are delighted to have been invited to partner with the BFC Fashion Trust to support the next generation of designer businesses”.
The initiative will be led by Karlina Nathan and the wider Bell Pottinger Luxury team, who currently work with brands from across all areas of the Luxury industry including; Fashion & Retail, Travel & Leisure, Beauty, Design and Hard Luxury.