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Bell Pottinger launches new ‘Engage’ practice at 2017 trends event focused on ‘The New Rules of Engagement’


Bell Pottinger has today launched a new practice focused on tackling some of the most pressing business challenges facing brands in today’s communications environment.

Bringing together its corporate, brand, consumer, digital and design teams, the company has created Engage by Bell Pottinger, a new integrated practice focused on providing consultancy, campaigns and content to its clients.

The integrated offer was unveiled today at an event for senior marketing and communications professionals, sharing insights on the ‘new rules of engagement’ that will help brands tackle challenges, such as ‘hyper-fragmentation’ and an ‘on-demand’ consumer culture.

Led by Managing Directors Hugh Taggart and James Thomlinson, the 70-strong practice already works with clients including South African Tourism, HSBC, Amazon, Panasonic, Hitachi, HAYS, Ripple, Huawei and PayPoint.

Hugh Taggart, Managing Director of Engage by Bell Pottinger, said: “Events of the last few years have drawn a line through many of the assumptions that marketers have worked on to date. With a new year starting, we wanted to re-write the rulebook and reshape our offer to support brands through an era of rapid change, shifting consumer expectations and increasingly complex audiences.”

With a multi-skilled team comprising creatives, content creators, digital specialists, campaign planners and former national journalists, Engage by Bell Pottinger offers clients access to insights, creativity and innovation, while retaining excellence in managing reputations.

It will also provide access to the group’s wider portfolio of communications expertise, including financial, political and litigation support services.

James Thomlinson, Managing Director of Engage by Bell Pottinger, said: “Engage has been designed with clients, for clients – reflecting the challenges and pressures we share with them every day. This new practice is not just about changing who sits where and works with whom, it’s about putting a new philosophy and approach to communications at the heart of what we do – powering insight-driven, content-led campaigns that change the behaviour of influencers across every medium.”

Drawing on the five trends identified in consultation with The Future Laboratory, Engage by Bell Pottinger has published five ‘communications resolutions’ that will help brands succeed in 2017. To read more about these trends and resolutions please click here.

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