Based on insight from InvoiceSharing, Ixaris, Kantox, Onfido, Property Partner, Raisin, Revolut and Sybenetix, this paper focuses on issues of funding and investment, customer acquisition and the importance of wider stakeholders. It also comprises communications, legal and corporate finance advice from Bell Pottinger, Kemp Little, ICON Corporate Finance, and venture capital firm Hoxton Ventures to help set the foundations for successful growth.
When it comes to branding and communications for a growing FinTech, key areas to think about include the proper use of customer segmentation, strong values and differentiation, humanising the brand and committing to success.
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