Shih-Huei has led the operations and expansion of Bell Pottinger in Asia since 2010. Under Shih-Huei’s leadership, Bell Pottinger now operates in Hong Kong, Kuala Lumpur, Singapore and Yangon.
She leads a team of over 50 public relations specialists in Asia and advises a complete range of clients – including world leaders in politics and business, companies in every industrial and commercial sector, and other important organisations and individuals.
Shih-Huei has more than 16 years of communications experience in corporate reputation, crisis management and financial communications. Her clients span a wide range of industries such as property, healthcare, financial institutions, retail and technology. In the area of financial communications, Shih-Huei provided strategic communications counsel for close to S$10 billion worth of M&As, IPOs and other capital market transactions.
Shih-Huei sits on the committee of the Career Women’s Group of the Singapore Chinese Chamber of Commerce & Industry (CWG SCCCI).