Driving sales and maintaining market-leader status through more innovation communications

‘Connected Life’, the annual global report from global market research firm TNS, shows how different consumer groups interact with classic and digital forms of media. It is a valuable tool for any marketer who wants to better understand and connect to their audience. TNS had previously used classic and online media to launch the report but in 2015 wanted to use a new creative platform that would reach new audiences.
To meet this brief we created a brand-focused, tongue-in-cheek video that presented a ‘brand’ in therapy as he wasn’t able to engage with his audience. The comic approach meant the video was highly-sharable, while delivering the core message of the campaign. This was supported by an interactive data tool that let users to interact with the report online and enable us to create infographics that could be integrated into the social amplification.

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