We helped Volvo launch LifePaint in the UK and raise national awareness around the road-safety product, while driving footfall into 100 dealerships across the UK.

To generate buzz and create demand among consumers, we launched an exclusive online competition with some of London’s top Instagrammers.

We also arranged an eye-catching photoshoot with @London at key iconic locations, kicking-off a user generated content competition with its 2 million followers.

The #LondonLifePaint competition attracted more than 1.8 million impressions, while the posts generated a total of 68,695 likes and 241 comments, resulting in a surge of LifePaint enquiries and sales.

Related Work